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Emilio Perez-Monroy believes accessibility is
everything when it comes to graphic arts.
As owner of Access Graphix, 2510 NW 97 Ave., Suite
110, Perez-Monroy, 42, said he has had the innate ability to express
himself through the visual arts since he was a child.
“Back home in Venezuela, I studied architecture,”
he said. “But when I came to the States, I continued my studies in
commercial art and advertising.”
It is a specialty he has offered the Miami area for
the past 20 years.
Perez-Monroy, who opened Access Graphix eight months
ago, said he chose the Doral area for business because of its recent
economic and demographic boom.
“With Access Graphix I want to make high quality
work accessible to the small to medium sized business.” Perez-Monroy
said.
“I have outstanding knowledge of the graphic arts
process, whether it be off-set lithography, silk screen, digital, or
flexography,” he said. “Since all these methods are needed in one
way or another, Access Graphix is a channel in using all of them to
the best of a business’ budget and resources.”
Lucy Elia, 27, a graduate of graphic arts and
advertising, from Caracas, Venezuela, works with Perez-Monroy and
agrees with what sets Access Graphix apart from other shops offering
similar services.
“Sometimes clients have a difficult time expressing
what it is they want for their business. At Access Graphix, we have a
knack for visualizing what our client wants or needs,” Elia said.
“When people come to pick up the job, they’ll always say something
like, ‘It’s exactly what I wanted.’”
Rudy Amador, 38, also works with Perez-Monroy at
Access Graphix. He said that in most cases, time and deadlines are
issues.
“That’s why we schedule ourselves and coordinate
our resources, human and mechanic, to have the job done when promised,”
Amador said.
“Something else that differentiates us from other
shops is our molding to the needs of smaller sized businesses,” he
said. “Wide Format Printing has made accessible what before could
only be acquired by mass ordering. For example, the posters fast food
restaurants slap on their windows would cost a fortune, resulting in a
single buyer ordering a plethora of them. But with our digital
processes, a customer can order only the amount they need at a
reasonable price.”
Perez-Monroy mentions other alternatives, too.
“Promotional gifts, even in small quantities, are
now feasible because of the progress in the different printing
processes,” he said. “Before, everything was silk screened, and to
print something and keep it cost effective, you’d have to print a
lot.”
Elia believes people recently have been reluctant to
buy advertising premiums for their small business, thinking it’s
going to cost them a lot.
“Because of this, they’ll buy the typical pen and
key chain with logo, which is all right, but now they can expand their
possibilities and order small quantities of imprinted desk
accessories, such as desk clocks and calculators,” he said.
Perez-Monroy says the future of his business will be
geared toward the Internet, with customers e-mailing requests, and
even artwork they need modified, redone, or used in other projects.
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