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Perhaps
Monica Peredes sells so many homes in Doral because she exemplifies
the typical Doral home-buyer.
A native of Panama who has lived in Doral for ten
years, Paredes looked very carefully before selecting her first home
in South Florida. In the end there were two things that impressed her
particularly about the area.
"First, the location," she explained,
"that Doral is so close to both the airport and the expressways
makes it easy to get anywhere. Secondly it's so green and natural--I
wanted a beautiful place for my kids to grow up."
Paredes, who lives with her husband, Amed, and three
children, Nicole, Monique, and Stephanie in what is now her third home
in Doral, also explained that the country club, community center
environment appealed to her--and many others--Latin cultural
upbringing.
"Latin people are used to having a central social
life," she said, "like a community center. I grew up in that
environment, and I wanted that for my children as well."
Paredes' close association with the community has made
her very successful as a agent specializing in Doral for Coldwell
Banker, where she is member of the International Diamond Society, an
organization which requires a minimum of $100,000 in gross sales
commission income for admittance.
Her success is largely due to the impressive amount of
sales she's made--although she handles a great deal of rentals,
too--in the last 12 months: 35 in all.
"I think it's easier to sell an area," she
explained, "if you actually live in the area--if you are proud of
where you live."
It has taken her only four years to rise to prominence
with Coldwell Banker, a fact that speaks highly of Paredes' drive and
ambition--in fact, before moving to Doral she owned a gym, and
actually got her degree in business administration from an American
university.
"I went to the University of North Carolina at
Charlotte," she explained, "and I hated it for the first
week, but then I loved it. But when we were moving back at first I was
nervous, but then I was excited to return [to the United
States]."
Paredes eventually decided to get involved in real
estate because her husband was involved in real estate investment.
"I wanted to get into real estate," she
explained, "because of what my husband was doing. It would let me
get used to the laws here, since my husband was investing, plus I like
to interact with people--it seemed perfect."
Paredes has built her client base on the strength of
referrals and word-of-mouth recommendations--particularly important
since so many coming to Doral are often coming to Miami-Dade from out
of town.
"At least 70% of my clients are from
out-of-town," she said, "and 90% of my clients are
referrals. It's because I try and give everyone the same
service--including rentals--that way they come back to me when they
want buy a house; most rentals want to see how they like the area
before they buy."
She also makes sure to familiarize any potential
buyers with Doral before they make their decision, including area
tours, providing school information, concierge service, relocation
packages, and competitive market analysis, amongst others.
Paredes, who also has worked with a good deal of
Brazilian buyers and said the majority of her sales are second homes,
works seven days a week and emphasized her willingness to go the extra
mile for her customers.
"I want to thank all my clients," she said,
"it has been a pleasure working with them and I appreciate them
making my job so easy and successful. My main concern is to give them
all 100% service."
Paredes office is located at 12155 South Dixie Highway
and she can be reached at 305 253 2800 or 305 919 1231.
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